As little is known about the effectiveness of different types of implementation intentions on the regulation of emotions, the present studies aimed at disentangling whether different implementation intentions help in down-regulating disgust responses. In Study 1, two antecedent-focused implementation intentions based on attentional deployment and cognitive reappraisal allowed participants to rate disgusting pictures as being less unpleasant than participants in the control condition or the goal intention condition. However, this effectiveness did not extend to feeling less excited after seeing the unpleasant slides. In Study 2, participants with a response-focused implementation intention, which aimed specifically at regulating the intensity of the emotional experience, reported a lower evoked arousal after seeing the disgusting slides, but didn‘t rate the pictures as being less unpleasant. Thus, implementation intentions were shown to exert differential effects depending on whether they are formulated in terms of regulating one or another emotional dimension.