Mapping the different purposes for integrating off-line and on-line data sets in discovery oriented consumer research

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2006
<mark>Journal</mark>	European Advances in Consumer Research
Volume	7
Number of pages	6
Pages (from-to)	559-564
Publication Status	Published
<mark>Original language</mark>	English

Research