In recent years, we can observe a shift towards the right, in politics and the related political discourse. This paper analyses this development for debates on migration in Austria, while drawing on the concept of "normalisation". The basic assumption is illustrated with an example of Austrian debates following the terrorist attacks in Paris, 7.–9.01.2015. In the quantitative and qualitative analysis of a complete sample of 72 newspaper articles in the period of two weeks in January/February 2015, it becomes obvious that the notion of "unwillingness to integrate" ("Integrationsunwilligkeit"), a completely vague notion (a "floating signifier") which remains undefined and was used only by the right-wing populist party FPÖ in the 1990s, has since moved to the middle of the political spectrum and was suddenly employed by the political mainstream in 2014 and 2015. Moreover, the analysis provides some evidence for the merging of two completely unrelated arguments: an argument about how to deal with non-compliance of adolescent migrant school children with an argument about the prevention of radicalisation in society.