Home > Research > Publications & Outputs > The Zero Marginal Cost Society: The Internet of...

Links

Text available via DOI:

View graph of relations

The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism Jeremy Rifkin Palgrave Macmillan: 2014.

Research output: Contribution to Journal/MagazineBook/Film/Article reviewpeer-review

Published
<mark>Journal publication date</mark>10/07/2014
<mark>Journal</mark>Nature
Issue number7508
Volume511
Number of pages3
Pages (from-to)152-154
Publication StatusPublished
<mark>Original language</mark>English

Abstract

Can big data make us happy? Social thinker Jeremy Rifkin thinks so — through the digitized global network the Internet of Things (IoT). In The Zero Marginal Cost Society, he posits how people, natural resources and more “will be linked via sensors and software to the IoT platform, continually feeding Big Data to every node — businesses, homes, vehicles”. Rifkin sees the IoT as allowing economic exchange through a collaborative commons that will eclipse the capitalist marketplace and save the planet.

Rifkin is known for his insight on social and technological trends. Although he does not sufficiently explain how the IoT will reduce environmental problems, the book has many stimulating ideas on everything from bitcoin and prosumerism to the smart economy. If you are not a millennial and have yet to try crowdfunding, this is for you. Pull up a garden chair — just remember to turn on the Wi-Fi.