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Formation of Brand Image in a Cross-Cultural Context

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Publication date2005
Host publicationProceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe: December 1 - 3, 2005, Vienna, Austria
EditorsPetr Chadraba, Reiner Springer
Place of PublicationVienna
PublisherVienna University of Economics and Business Administration, Institute of International Business
ISBN (print)3-9502045-3-9
<mark>Original language</mark>English
Event13th Annual Conference on Marketingand Business Strategies for Central & Eastern Europe - Vienna, Austria
Duration: 1/12/20053/12/2005

Conference

Conference13th Annual Conference on Marketingand Business Strategies for Central & Eastern Europe
Country/TerritoryAustria
CityVienna
Period1/12/053/12/05

Conference

Conference13th Annual Conference on Marketingand Business Strategies for Central & Eastern Europe
Country/TerritoryAustria
CityVienna
Period1/12/053/12/05