This paper deals with the issue of how the future is created and the mechanisms through which it is produced and conceived. Key to this process appears to be social interaction and how it is used to bring about change. Examining the entrepreneurial context by qualitative longitudinal research techniques, the study considers the situations of three entrepreneurs. It demonstrates that the web of relationships in which individuals are engaged provide the opportunity to enact the environment in new ways, thus producing organizations for the future. It further provides empirical evidence for a Heideggerian reading of strategy-as-practice, extending this conceptualization to account for the temporal dimension.