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Consumer behaviour

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

Published
Publication date11/06/2016
Host publicationMarketing theory: a student text
EditorsMichael J. Baker, Michael Saren
Place of PublicationLondon
PublisherSage
Edition3rd
ISBN (print)9781473904019
<mark>Original language</mark>English

Abstract

Consumer behaviour research represents a growing body of work that is seen as increasingly separate from marketing, though its status as an independent academic field rather than as a subfield of marketing continues to be debated. In this chapter we discuss the main arguments, concepts and theories within consumer behaviour research, illustrating both the historical timelines and the varied disciplinary contexts (e.g. psychology, behavioural economics, neuroscience, sociology and anthropology) for studying consumer behaviour.