The use of Rapid Manufacturing (RM) technologies to manufacture end used product has become a more viable proposition these days than it was in the past. However, the characteristics of the technology allow for unconventional usage and subsequent supply chain support requirements. Therefore, it can be argued that RM supply chain concepts have potential room for further evolution. This research focuses on the possibility and structure of a business model tailored for the unconventional RM supply chain requirements. In this regard, the paper proposes a Virtual Trading System or VTS, which is a an e-business platform that could potentially provide an alternative to the RM industry, in terms of supply chain functionality. The research outlines the structure of such a business model in detail, based on the requirements of the RM industry.