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A cultural perspective of relationship orientat...
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A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
Published
Overview
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H Winklhofer
A D Pressey
N Tzokas
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<mark>Journal publication date</mark>
2006
<mark>Journal</mark>
Journal of Marketing Management
Issue number
1
Volume
22
Number of pages
26
Pages (from-to)
169-194
Publication Status
Published
<mark>Original language</mark>
English