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A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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<mark>Journal publication date</mark>2006
<mark>Journal</mark>Journal of Marketing Management
Issue number1
Volume22
Number of pages26
Pages (from-to)169-194
Publication StatusPublished
<mark>Original language</mark>English