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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Behaviour & Information Technology on 09/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/0144929X.2018.1470254

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A framework for informing consumers on the ecological impact of products at point of sale

Research output: Contribution to journalJournal article

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  • Satu Elisa Schaeffer
  • Sara Garza
  • Juan Carlos Espinosa-Ceniceros
  • S. Cecilia Urbina-Coronado
  • Petteri Tapio Nurmi
  • Laura Cruz-Reyes
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<mark>Journal publication date</mark>06/2018
<mark>Journal</mark>Behaviour and Information Technology
Issue number6
Volume37
Number of pages16
Pages (from-to)607-621
Publication StatusPublished
Early online date9/05/18
<mark>Original language</mark>English

Abstract

The use of intelligent information technologies has the means to provide ecological information just-in-time, thus alleviating consumers' cognitive burden at the time of purchase. We propose a computational framework for supporting consumer awareness of the ecological impact of products they consider purchasing at point of sale. The proposed framework permits consulting multiple information sources through diverse access interfaces, combined with a recommendation engine to score product greenness. We evaluate our approach in terms of usability, performance, and user-influence tests through two conceptual prototypes: an online store and an augmented reality interface to use at physical stores. Our findings suggest that providing ecological information at the time of purchase is able to direct consumers' preference towards products that are ecological and away from products that are not; consumers also express willingness to pay slightly more for ecological products. The experimental results obtained with the interface prototypes are statistically significant.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Behaviour & Information Technology on 09/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/0144929X.2018.1470254