Interactive digital signage systems allow passers-by to take (temporary) control of a public display in order to select content and applications of interest, or even upload content of their own. Not surprisingly, display owners are hesitant to embrace such interactivity, given the uncertainty of what will be shown on their displays. In this paper we summarize our experience of deploying an interactive multi-application display system in the context of a university environment, and in particular our engagements with display owners (i.e., university administration) in order to convince them and get their support for the installation and deployment of such a system. We present the results of semi-structured interviews with display owners regarding their motivations, needs, and concerns with respect to the deployment of such a system at our university. While one cannot generalize from our results, we nevertheless believe that our experiences offer helpful advice to developers of such systems (and/or researchers interested in designing and studying them) in order to aid them in successfully gathering the support of these important stakeholders.