A multi-country assessment of the long-term orientation and scale

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

A multi-country assessment of the long-term orientation and scale. / Hassan, L M; Shiu, E; Walsh, G.
In: International Marketing Review, Vol. 28, No. 1, 2011, p. 81-101.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hassan, LM, Shiu, E & Walsh, G 2011, 'A multi-country assessment of the long-term orientation and scale', International Marketing Review, vol. 28, no. 1, pp. 81-101.

APA

Hassan, L. M., Shiu, E., & Walsh, G. (2011). A multi-country assessment of the long-term orientation and scale. International Marketing Review, 28(1), 81-101.

Vancouver

Hassan LM, Shiu E, Walsh G. A multi-country assessment of the long-term orientation and scale. International Marketing Review. 2011;28(1):81-101.

Author

Hassan, L M ; Shiu, E ; Walsh, G. / A multi-country assessment of the long-term orientation and scale. In: International Marketing Review. 2011 ; Vol. 28, No. 1. pp. 81-101.

Bibtex

@article{ef53cf39dcdf452d813d5587931c8103,

title = "A multi-country assessment of the long-term orientation and scale",

author = "Hassan, {L M} and E Shiu and G Walsh",

year = "2011",

language = "English",

volume = "28",

pages = "81--101",

journal = "International Marketing Review",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}

RIS

TY - JOUR

T1 - A multi-country assessment of the long-term orientation and scale

AU - Hassan, L M

AU - Shiu, E

AU - Walsh, G

PY - 2011

Y1 - 2011

M3 - Journal article

VL - 28

SP - 81

EP - 101

JO - International Marketing Review

JF - International Marketing Review

IS - 1

ER -

Research