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A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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  • J C Garcia-Rosell
  • J Moisander
  • K Fahy
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Publication date2011
Host publicationReadings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility
EditorsMichael Jay Polonsky , Clare D'Souza , Mehdi Taghian
Place of PublicationPrahran, Vic.
PublisherTilde University Press
Number of pages0
ISBN (Print)978-0734610850
Original languageEnglish