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A new higher education marketing mix: the 7Ps for MBA marketing

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
<mark>Journal publication date</mark>2007
<mark>Journal</mark>International Journal of Educational Management
Issue number4
Volume22
Number of pages12
Pages (from-to)288-299
Publication StatusPublished
<mark>Original language</mark>English