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A night at the theatre: moving arts marketing from the office to the kitchen and beyond

Research output: Contribution in Book/Report/ProceedingsChapter

Published

Publication date2010
Host publicationMarketing the arts: a fresh approach
EditorsDaragh O'Reilly , Finola Kerrigan
Place of publicationLondon and New York
PublisherRoutledge
Pages214-230
Number of pages17
ISBN (Print)978-0-415-49685-8
Original languageEnglish