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A night at the theatre: moving arts marketing from the office to the kitchen and beyond

Research output: Contribution in Book/Report/ProceedingsChapter

Publication date2010
Host publicationMarketing the arts: a fresh approach
EditorsDaragh O'Reilly , Finola Kerrigan
Place of PublicationLondon and New York
Number of pages17
ISBN (Print)978-0-415-49685-8
<mark>Original language</mark>English