A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2003
<mark>Journal</mark>	Irish Marketing Review
Issue number	1
Volume	16
Number of pages	12
Pages (from-to)	31-42
Publication Status	Published
<mark>Original language</mark>	English

Research