Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Publication date | 21/10/2015 |
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Host publication | Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference |
Editors | Kirk Plangger |
Place of Publication | Cham |
Publisher | Springer |
Pages | 61-64 |
Number of pages | 4 |
ISBN (electronic) | 9783319241487 |
ISBN (print) | 9783319241463 |
<mark>Original language</mark> | English |
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) |
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Publisher | Springer |
ISSN (Print) | 2363-6165 |
ISSN (electronic) | 2363-6173 |