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Achieving Successful Strategic Transformation

Research output: Contribution to journalJournal article

Published

Journal publication date2012
JournalMIT Sloan Management Review
Journal number3
Volume53
Number of pages7
Pages25-32
Original languageEnglish

Abstract

Few companies decide to adopt new strategies without being forced to do so by financial trauma. What can we learn from those rare companies that achieve both successful major chnage and superior long ter financila performance?