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Achieving Successful Strategic Transformation

Research output: Contribution to journalJournal article

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<mark>Journal publication date</mark>2012
<mark>Journal</mark>MIT Sloan Management Review
Issue number3
Volume53
Number of pages7
Pages (from-to)25-32
<mark>State</mark>Published
<mark>Original language</mark>English

Abstract

Few companies decide to adopt new strategies without being forced to do so by financial trauma. What can we learn from those rare companies that achieve both successful major chnage and superior long ter financila performance?