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Actors, resources, activities and commitments

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Actors, resources, activities and commitments. / Lenney, P; Easton, G.

In: Industrial Marketing Management, Vol. 38, No. 5, 07.2009, p. 553-561.

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Lenney, P ; Easton, G. / Actors, resources, activities and commitments. In: Industrial Marketing Management. 2009 ; Vol. 38, No. 5. pp. 553-561.

Bibtex

@article{3b236909ab95436c86a402422a61f35b,
title = "Actors, resources, activities and commitments",
abstract = "A new concept, commitments, is introduced and defined as “agreements between two or more social actors to carry out future actions” and its incorporation into, and articulation of, the actors–resources–activities model described. Commitments are distinguished from the concept of commitment as traditionally used ininter-organisational relationships. The latter is mainly an affective measure at the level of an individual concerning the general relationship between buying and selling organisations. By contrast commitments are agreements made between actors and range from the specific and everyday to the general and strategic.The theoretical background and nature of commitments are described and how commitments relate to and enrich each of the elements of the ARA model demonstrated. The application of the concept to B2B relationships at the level of individual, group, organisational and net actors is set out and implications of theuse of the commitments concept for researchers and managers are suggested.",
keywords = "Commitments, Actors-resources-activities model, B2B relationships , Managerial work , Marketing managerial work",
author = "P Lenney and G Easton",
year = "2009",
month = "7",
doi = "10.1016/j.indmarman.2008.12.020",
language = "English",
volume = "38",
pages = "553--561",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "5",

}

RIS

TY - JOUR

T1 - Actors, resources, activities and commitments

AU - Lenney, P

AU - Easton, G

PY - 2009/7

Y1 - 2009/7

N2 - A new concept, commitments, is introduced and defined as “agreements between two or more social actors to carry out future actions” and its incorporation into, and articulation of, the actors–resources–activities model described. Commitments are distinguished from the concept of commitment as traditionally used ininter-organisational relationships. The latter is mainly an affective measure at the level of an individual concerning the general relationship between buying and selling organisations. By contrast commitments are agreements made between actors and range from the specific and everyday to the general and strategic.The theoretical background and nature of commitments are described and how commitments relate to and enrich each of the elements of the ARA model demonstrated. The application of the concept to B2B relationships at the level of individual, group, organisational and net actors is set out and implications of theuse of the commitments concept for researchers and managers are suggested.

AB - A new concept, commitments, is introduced and defined as “agreements between two or more social actors to carry out future actions” and its incorporation into, and articulation of, the actors–resources–activities model described. Commitments are distinguished from the concept of commitment as traditionally used ininter-organisational relationships. The latter is mainly an affective measure at the level of an individual concerning the general relationship between buying and selling organisations. By contrast commitments are agreements made between actors and range from the specific and everyday to the general and strategic.The theoretical background and nature of commitments are described and how commitments relate to and enrich each of the elements of the ARA model demonstrated. The application of the concept to B2B relationships at the level of individual, group, organisational and net actors is set out and implications of theuse of the commitments concept for researchers and managers are suggested.

KW - Commitments

KW - Actors-resources-activities model

KW - B2B relationships

KW - Managerial work

KW - Marketing managerial work

U2 - 10.1016/j.indmarman.2008.12.020

DO - 10.1016/j.indmarman.2008.12.020

M3 - Journal article

VL - 38

SP - 553

EP - 561

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 5

ER -