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Advertising investment in the UK brewing industry: an empirical analysis

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Advertising investment in the UK brewing industry: an empirical analysis. / Abbott, Andrew James; Lawler, Kevin; Ling, Marcus.
In: Economic Issues, Vol. 2, No. 1, 01.03.1997, p. 55-66.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Abbott, AJ, Lawler, K & Ling, M 1997, 'Advertising investment in the UK brewing industry: an empirical analysis', Economic Issues, vol. 2, no. 1, pp. 55-66. <http://www.economicissues.org.uk/Vol2.html#a4>

APA

Abbott, A. J., Lawler, K., & Ling, M. (1997). Advertising investment in the UK brewing industry: an empirical analysis. Economic Issues, 2(1), 55-66. http://www.economicissues.org.uk/Vol2.html#a4

Vancouver

Abbott AJ, Lawler K, Ling M. Advertising investment in the UK brewing industry: an empirical analysis. Economic Issues. 1997 Mar 1;2(1):55-66.

Author

Abbott, Andrew James ; Lawler, Kevin ; Ling, Marcus. / Advertising investment in the UK brewing industry : an empirical analysis. In: Economic Issues. 1997 ; Vol. 2, No. 1. pp. 55-66.

Bibtex

@article{498934ec87f243ea8719a40812cf02bd,
title = "Advertising investment in the UK brewing industry: an empirical analysis",
abstract = "This article analyses the significance of long-run advertising investment in the UK brewing industry. The Johansen multivariate cointegration procedure is utilised to estimate a model of the demand for beer to compare the effectiveness of `main-media' and `below the line' advertising. An error correction model is estimated to depict the short-run movements to equilibrium. The empirical analysis shows that both forms of advertising have no significant impact on the total barrelage sales in the UK. One reason for this may be that advertising influences the distribution of barrelage sales between brewers rather than the total quantity of beer sold.",
author = "Abbott, {Andrew James} and Kevin Lawler and Marcus Ling",
year = "1997",
month = mar,
day = "1",
language = "English",
volume = "2",
pages = "55--66",
journal = "Economic Issues",
number = "1",

}

RIS

TY - JOUR

T1 - Advertising investment in the UK brewing industry

T2 - an empirical analysis

AU - Abbott, Andrew James

AU - Lawler, Kevin

AU - Ling, Marcus

PY - 1997/3/1

Y1 - 1997/3/1

N2 - This article analyses the significance of long-run advertising investment in the UK brewing industry. The Johansen multivariate cointegration procedure is utilised to estimate a model of the demand for beer to compare the effectiveness of `main-media' and `below the line' advertising. An error correction model is estimated to depict the short-run movements to equilibrium. The empirical analysis shows that both forms of advertising have no significant impact on the total barrelage sales in the UK. One reason for this may be that advertising influences the distribution of barrelage sales between brewers rather than the total quantity of beer sold.

AB - This article analyses the significance of long-run advertising investment in the UK brewing industry. The Johansen multivariate cointegration procedure is utilised to estimate a model of the demand for beer to compare the effectiveness of `main-media' and `below the line' advertising. An error correction model is estimated to depict the short-run movements to equilibrium. The empirical analysis shows that both forms of advertising have no significant impact on the total barrelage sales in the UK. One reason for this may be that advertising influences the distribution of barrelage sales between brewers rather than the total quantity of beer sold.

M3 - Journal article

VL - 2

SP - 55

EP - 66

JO - Economic Issues

JF - Economic Issues

IS - 1

ER -