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Agencing markets: actualizing ongoing market innovation

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Agencing markets: actualizing ongoing market innovation. / Onyas, Winfred; Ryan, Annmarie.
In: Industrial Marketing Management, Vol. 44, 01.2015, p. 13-21.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Onyas, W & Ryan, A 2015, 'Agencing markets: actualizing ongoing market innovation', Industrial Marketing Management, vol. 44, pp. 13-21. https://doi.org/10.1016/j.indmarman.2014.10.003

APA

Onyas, W., & Ryan, A. (2015). Agencing markets: actualizing ongoing market innovation. Industrial Marketing Management, 44, 13-21. https://doi.org/10.1016/j.indmarman.2014.10.003

Vancouver

Onyas W, Ryan A. Agencing markets: actualizing ongoing market innovation. Industrial Marketing Management. 2015 Jan;44:13-21. Epub 2014 Oct 28. doi: 10.1016/j.indmarman.2014.10.003

Author

Onyas, Winfred ; Ryan, Annmarie. / Agencing markets : actualizing ongoing market innovation. In: Industrial Marketing Management. 2015 ; Vol. 44. pp. 13-21.

Bibtex

@article{979234d34be642cd9e24039fba4afbea,
title = "Agencing markets: actualizing ongoing market innovation",
abstract = "This paper explores what it takes to actualize market innovation. It traces the ongoing efforts instigated by an exporter to bring about, and transform a mainstream market into, a new sustainability market; a market designed to advance ecological and social sustainability goals. We draw attention to the diverse and heterogeneous composite – a socio-technical agencement – whose transformative connections collectively reconfigure and transform the mainstream market into a sustainability market. This paper draws on evidence from an ethnographic study of a newly established sustainability coffee market in Uganda to discuss how market innovation unfolds. It illustrates the ongoing character of market innovation and reveals the agencing work involved in bringing about the agencement and capacitating agencies to realize market innovation.",
keywords = "Market innovation, Agencements, Agencing, Sustainability markets in-the-making, Coffee",
author = "Winfred Onyas and Annmarie Ryan",
note = "Publisher version of record ",
year = "2015",
month = jan,
doi = "10.1016/j.indmarman.2014.10.003",
language = "English",
volume = "44",
pages = "13--21",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Agencing markets

T2 - actualizing ongoing market innovation

AU - Onyas, Winfred

AU - Ryan, Annmarie

N1 - Publisher version of record

PY - 2015/1

Y1 - 2015/1

N2 - This paper explores what it takes to actualize market innovation. It traces the ongoing efforts instigated by an exporter to bring about, and transform a mainstream market into, a new sustainability market; a market designed to advance ecological and social sustainability goals. We draw attention to the diverse and heterogeneous composite – a socio-technical agencement – whose transformative connections collectively reconfigure and transform the mainstream market into a sustainability market. This paper draws on evidence from an ethnographic study of a newly established sustainability coffee market in Uganda to discuss how market innovation unfolds. It illustrates the ongoing character of market innovation and reveals the agencing work involved in bringing about the agencement and capacitating agencies to realize market innovation.

AB - This paper explores what it takes to actualize market innovation. It traces the ongoing efforts instigated by an exporter to bring about, and transform a mainstream market into, a new sustainability market; a market designed to advance ecological and social sustainability goals. We draw attention to the diverse and heterogeneous composite – a socio-technical agencement – whose transformative connections collectively reconfigure and transform the mainstream market into a sustainability market. This paper draws on evidence from an ethnographic study of a newly established sustainability coffee market in Uganda to discuss how market innovation unfolds. It illustrates the ongoing character of market innovation and reveals the agencing work involved in bringing about the agencement and capacitating agencies to realize market innovation.

KW - Market innovation

KW - Agencements

KW - Agencing

KW - Sustainability markets in-the-making

KW - Coffee

U2 - 10.1016/j.indmarman.2014.10.003

DO - 10.1016/j.indmarman.2014.10.003

M3 - Journal article

VL - 44

SP - 13

EP - 21

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -