Final published version, 1.46 MB, PDF document
Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - An ideological content analysis of corporate manifestos
T2 - a foundational document approach
AU - Holland, Jeremy
AU - Nichele, Elena
PY - 2016/1
Y1 - 2016/1
N2 - This project involves a socio-linguistic look at corporate discourse in the form of “mission statements.” The analysis is performed by utilizing the foundational document model (FDM) as a theoretical framework for performing ideological content analyses. The FDM is a semantic grammatical model consisting of five sociological categories (ethical norms, folklore narrative, utopian schemes, strategic planning, and role attribution). Stark contrasts are observed between manifestos produced by the two most successful companies in the soft beverage industry (Coca-Cola and PepsiCo.). The comparative analysis performed in this study shows great potential regarding a possible extension and application of the content-analytical framework for those primary texts used when mobilizing collective action.
AB - This project involves a socio-linguistic look at corporate discourse in the form of “mission statements.” The analysis is performed by utilizing the foundational document model (FDM) as a theoretical framework for performing ideological content analyses. The FDM is a semantic grammatical model consisting of five sociological categories (ethical norms, folklore narrative, utopian schemes, strategic planning, and role attribution). Stark contrasts are observed between manifestos produced by the two most successful companies in the soft beverage industry (Coca-Cola and PepsiCo.). The comparative analysis performed in this study shows great potential regarding a possible extension and application of the content-analytical framework for those primary texts used when mobilizing collective action.
KW - corporate discourse
KW - critical discourse analysis
KW - foundational document model
KW - ideological content
KW - mission statements
KW - semantic grammar
U2 - 10.1515/sem-2015-0115
DO - 10.1515/sem-2015-0115
M3 - Journal article
VL - 2016
SP - 79
EP - 101
JO - Semiotica
JF - Semiotica
SN - 0037-1998
IS - 208
ER -