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An ideological content analysis of corporate manifestos: a foundational document approach

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An ideological content analysis of corporate manifestos: a foundational document approach. / Holland, Jeremy; Nichele, Elena.
In: Semiotica, Vol. 2016, No. 208, 01.2016, p. 79-101.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Holland J, Nichele E. An ideological content analysis of corporate manifestos: a foundational document approach. Semiotica. 2016 Jan;2016(208):79-101. Epub 2015 Nov 5. doi: 10.1515/sem-2015-0115

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@article{596d9f6a3da8472e8e601a5c0884cf99,
title = "An ideological content analysis of corporate manifestos: a foundational document approach",
abstract = "This project involves a socio-linguistic look at corporate discourse in the form of “mission statements.” The analysis is performed by utilizing the foundational document model (FDM) as a theoretical framework for performing ideological content analyses. The FDM is a semantic grammatical model consisting of five sociological categories (ethical norms, folklore narrative, utopian schemes, strategic planning, and role attribution). Stark contrasts are observed between manifestos produced by the two most successful companies in the soft beverage industry (Coca-Cola and PepsiCo.). The comparative analysis performed in this study shows great potential regarding a possible extension and application of the content-analytical framework for those primary texts used when mobilizing collective action.",
keywords = "corporate discourse, critical discourse analysis, foundational document model, ideological content, mission statements, semantic grammar",
author = "Jeremy Holland and Elena Nichele",
year = "2016",
month = jan,
doi = "10.1515/sem-2015-0115",
language = "English",
volume = "2016",
pages = "79--101",
journal = "Semiotica",
issn = "0037-1998",
publisher = "Walter de Gruyter GmbH",
number = "208",

}

RIS

TY - JOUR

T1 - An ideological content analysis of corporate manifestos

T2 - a foundational document approach

AU - Holland, Jeremy

AU - Nichele, Elena

PY - 2016/1

Y1 - 2016/1

N2 - This project involves a socio-linguistic look at corporate discourse in the form of “mission statements.” The analysis is performed by utilizing the foundational document model (FDM) as a theoretical framework for performing ideological content analyses. The FDM is a semantic grammatical model consisting of five sociological categories (ethical norms, folklore narrative, utopian schemes, strategic planning, and role attribution). Stark contrasts are observed between manifestos produced by the two most successful companies in the soft beverage industry (Coca-Cola and PepsiCo.). The comparative analysis performed in this study shows great potential regarding a possible extension and application of the content-analytical framework for those primary texts used when mobilizing collective action.

AB - This project involves a socio-linguistic look at corporate discourse in the form of “mission statements.” The analysis is performed by utilizing the foundational document model (FDM) as a theoretical framework for performing ideological content analyses. The FDM is a semantic grammatical model consisting of five sociological categories (ethical norms, folklore narrative, utopian schemes, strategic planning, and role attribution). Stark contrasts are observed between manifestos produced by the two most successful companies in the soft beverage industry (Coca-Cola and PepsiCo.). The comparative analysis performed in this study shows great potential regarding a possible extension and application of the content-analytical framework for those primary texts used when mobilizing collective action.

KW - corporate discourse

KW - critical discourse analysis

KW - foundational document model

KW - ideological content

KW - mission statements

KW - semantic grammar

U2 - 10.1515/sem-2015-0115

DO - 10.1515/sem-2015-0115

M3 - Journal article

VL - 2016

SP - 79

EP - 101

JO - Semiotica

JF - Semiotica

SN - 0037-1998

IS - 208

ER -