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Research output: Contribution to conference - Without ISBN/ISSN › Conference paper
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper
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TY - CONF
T1 - Analysis of match-related information seeking behaviour during the act of watching football matches on TV
AU - Sezen, Ege
N1 - Except otherwise noted, the author retains copyright of this work under a CC-BY 4.0 license: http://creativecommons.org/licenses/by/4.0/
PY - 2014/6/24
Y1 - 2014/6/24
N2 - This paper presents a study that investigates how, when, why people seek football match-related information via their second screens when they watch football matches on Television (TV). The study focuses on the type of match-related information that TV football audience seek during their act of football match viewing and whether this info seeking activity improves their TV experience in that context. In addition, triangulating the ideal second experience of the aforementioned group is another aspect of this study. In order to gather data, an online questionnaire was distributed and interviews were conducted. A total of 70 people completed the questionnaire and 12 participated in the interviews. The key findings indicate that, almost half of TV football audiences seek match-related information that is not provided by the TV broadcast, usually in the moments of any pause during the game, before kickoff or after the final whistle. On average, viewers seek four different types of aforementioned information on two media devices. Overall, second screen users believed that the match-related information seeking activity enhanced their perception of matches and socialisation. Lastly, they tended to have more tailored social media feeds, several of stats and all-in- one type of applications for better second screen experience in this sense.
AB - This paper presents a study that investigates how, when, why people seek football match-related information via their second screens when they watch football matches on Television (TV). The study focuses on the type of match-related information that TV football audience seek during their act of football match viewing and whether this info seeking activity improves their TV experience in that context. In addition, triangulating the ideal second experience of the aforementioned group is another aspect of this study. In order to gather data, an online questionnaire was distributed and interviews were conducted. A total of 70 people completed the questionnaire and 12 participated in the interviews. The key findings indicate that, almost half of TV football audiences seek match-related information that is not provided by the TV broadcast, usually in the moments of any pause during the game, before kickoff or after the final whistle. On average, viewers seek four different types of aforementioned information on two media devices. Overall, second screen users believed that the match-related information seeking activity enhanced their perception of matches and socialisation. Lastly, they tended to have more tailored social media feeds, several of stats and all-in- one type of applications for better second screen experience in this sense.
KW - football
KW - second screen
KW - tv
KW - User experience
U2 - 10.6084/m9.figshare.1032588
DO - 10.6084/m9.figshare.1032588
M3 - Conference paper
T2 - TVX 2014 ACM International Conference on Interactive Experiences for Television and Online Video
Y2 - 25 July 2013 through 27 July 2013
ER -