Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2010
Host publication	Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields
Place of Publication	Berlin
Publisher	Springer
ISBN (print)	9783540328254
<mark>Original language</mark>	English

Research