Assessing brand image dimensionality in a cross-cultural context

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

Publication date	2005
<mark>Original language</mark>	English
Event	The 3rd International Conference on Business Economics, Management and Marketing - Athens, Greece Duration: 16/06/2005 → 18/06/2005

Conference	The 3rd International Conference on Business Economics, Management and Marketing
Country/Territory	Greece
City	Athens
Period	16/06/05 → 18/06/05

Research