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Associating versus proposing or associating what we propose: Comment on Gawronski and Bodenhausen (2006)

Research output: Contribution to journalEditorial

Published

Journal publication date09/2006
JournalPsychological Bulletin
Journal number5
Volume132
Number of pages4
Pages732-735
Original languageEnglish

Abstract

This commentary highlights the strengths of the associative-propositional evaluation model. It then describes problems in proposing a qualitative separation between propositional and associative processes. Propositional processes are instead described as associative. Propositions are ordered associations, whereas many other associations do not depend on the order of the involved elements. Implications of this alternative definition for the phenomenology of thought and for social psychology are discussed.