Bankers, retailers and their consumers: a relationship marketing perspective

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Bankers, retailers and their consumers: a relationship marketing perspective. / Colgate, M; Alexander, N S.
In: International Journal of Bank Marketing, Vol. 16, No. 4, 1998, p. 144-153.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Colgate, M ; Alexander, N S. / Bankers, retailers and their consumers: a relationship marketing perspective. In: International Journal of Bank Marketing. 1998 ; Vol. 16, No. 4. pp. 144-153.

@article{def06400e46f4e869192ce201b8ab056,

title = "Bankers, retailers and their consumers: a relationship marketing perspective",

author = "M Colgate and Alexander, {N S}",

year = "1998",

language = "English",

volume = "16",

pages = "144--153",

journal = "International Journal of Bank Marketing",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - Bankers, retailers and their consumers: a relationship marketing perspective

AU - Colgate, M

AU - Alexander, N S

PY - 1998

Y1 - 1998

M3 - Journal article

VL - 16

SP - 144

EP - 153

JO - International Journal of Bank Marketing

JF - International Journal of Bank Marketing

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ER -

Research