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Benefits and barriers of product augmentation: retailers and financial services

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Standard

Benefits and barriers of product augmentation: retailers and financial services. / Colgate, M; Alexander, N S.
In: Journal of Marketing Management, Vol. 18, No. 1-2, 2002, p. 105-123.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Colgate, M & Alexander, NS 2002, 'Benefits and barriers of product augmentation: retailers and financial services', Journal of Marketing Management, vol. 18, no. 1-2, pp. 105-123.

APA

Colgate, M., & Alexander, N. S. (2002). Benefits and barriers of product augmentation: retailers and financial services. Journal of Marketing Management, 18(1-2), 105-123.

Vancouver

Colgate M, Alexander NS. Benefits and barriers of product augmentation: retailers and financial services. Journal of Marketing Management. 2002;18(1-2):105-123.

Author

Colgate, M ; Alexander, N S. / Benefits and barriers of product augmentation: retailers and financial services. In: Journal of Marketing Management. 2002 ; Vol. 18, No. 1-2. pp. 105-123.

Bibtex

@article{c3873453d42545f99a2b870999e3202d,
title = "Benefits and barriers of product augmentation: retailers and financial services",
author = "M Colgate and Alexander, {N S}",
year = "2002",
language = "English",
volume = "18",
pages = "105--123",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "1-2",

}

RIS

TY - JOUR

T1 - Benefits and barriers of product augmentation: retailers and financial services

AU - Colgate, M

AU - Alexander, N S

PY - 2002

Y1 - 2002

M3 - Journal article

VL - 18

SP - 105

EP - 123

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 1-2

ER -