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Brand image perception and consumer values : a cross-cultural comparison

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Publication date2006
Host publicationProceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness"
<mark>Original language</mark>English
EventThe 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness" - Fribourg, Switzerland
Duration: 7/12/20069/12/2006

Conference

ConferenceThe 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness"
Country/TerritorySwitzerland
CityFribourg
Period7/12/069/12/06

Conference

ConferenceThe 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness"
Country/TerritorySwitzerland
CityFribourg
Period7/12/069/12/06