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Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date2017
Host publicationCompetition in Higher Education Branding and Marketing: National and Global Perspectives
EditorsAntigoni Papadimitriou
PublisherPalgrave Macmillan
Pages197-219
Number of pages23
ISBN (Electronic)9783319585277
ISBN (Print)9783319585260
Original languageEnglish