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Breaking From Tradition: Market Research, Consumer Needs and Design Futures.

Research output: Contribution to journalJournal articlepeer-review

<mark>Journal publication date</mark>1/12/2006
<mark>Journal</mark>Design Management Review
Issue number1
Number of pages0
Pages (from-to)68 -74
Publication StatusPublished
<mark>Original language</mark>English

Bibliographic note

Special Individual Circumstances. Evans contributed 70% to this article. Few things seem as random and unpredictable to us as the future. The research explores this key theme building upon the body of work previously undertaken by Evans, Cooper and Evans, Evans and Sommerville, and Evans and Gill. This article discusses the designer's capacity to envision and interpret social, cultural, technological, and economic futures, a resource crucial to the success of organisations. The article addresses the democratisation of the relationship between designer and user and its effect on the traditional role of the designer. A series of ethnographic methods are detailed to enable a deep knowledge of the users and the issues surrounding the consumption of goods and services. Synthesising a number of previous studies, this article combines work undertaken over a 4 year period. Evans presented research in this field to international conferences in Australia, Austria, Croatia, Germany, Korea, Netherlands, Spain, Sweden and Taiwan. Established in 1975, the Design Management Institute is the leading organisation dedicated to the advancement of design management. Its international quarterly journal, The Design Management Review, is devoted to articles and case studies exploring how design is an essential resource in the long term success of organisations. RAE_import_type : Journal article RAE_uoa_type : LICA