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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - British overseas retailing, 1900-60
T2 - international firm characteristics, market selections and entry modes
AU - Alexander, Nicholas
PY - 2011/7/27
Y1 - 2011/7/27
N2 - The early activities of British international retailers remain relatively unexplored and little understood. This paper considers the role of British companies operating through retail outlets in overseas markets. It identifies the characteristics of those companies, their retail activities, the markets selected and the entry methods used. This paper seeks to begin the process of addressing a considerable gap in the history literature. The findings presented in the paper are placed within a history and management understanding of the retail internationalisation process. The theoretical implications of these findings are explored.
AB - The early activities of British international retailers remain relatively unexplored and little understood. This paper considers the role of British companies operating through retail outlets in overseas markets. It identifies the characteristics of those companies, their retail activities, the markets selected and the entry methods used. This paper seeks to begin the process of addressing a considerable gap in the history literature. The findings presented in the paper are placed within a history and management understanding of the retail internationalisation process. The theoretical implications of these findings are explored.
KW - international
KW - retail
KW - marketing
KW - characteristics
KW - market selection
KW - entry mode
U2 - 10.1080/00076791.2011.574691
DO - 10.1080/00076791.2011.574691
M3 - Journal article
VL - 53
SP - 530
EP - 556
JO - Business History
JF - Business History
SN - 0007-6791
IS - 4
ER -