12,000

We have over 12,000 students, from over 100 countries, within one of the safest campuses in the UK

93%

93% of Lancaster students go into work or further study within six months of graduating

Home > Research > Publications & Outputs > Brothers in arms
View graph of relations

« Back

Brothers in arms: contradictory metaphors in contemporary marketing discourse.

Research output: Contribution in Book/Report/ProceedingsChapter

Published

Publication date2008
Host publicationConfronting metaphor in use
EditorsMara Zanotto, Lynne Cameron, Marilda Cavalcanti
Place of publicationAmsterdam
PublisherBenjamins
Pages103-125
Number of pages23
ISBN (Print)978 90 272 5417 7
Original languageEnglish

Publication series

NamePragmatics & Beyond New Series
PublisherBenjamins