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Brothers in arms: contradictory metaphors in contemporary marketing discourse.
Research output: Contribution in Book/Report/Proceedings › Chapter
Published
| Publication date | 2008 |
|---|---|
| Host publication | Confronting metaphor in use |
| Editors | Mara Zanotto, Lynne Cameron, Marilda Cavalcanti |
| Place of publication | Amsterdam |
| Publisher | Benjamins |
| Pages | 103-125 |
| Number of pages | 23 |
| ISBN (Print) | 978 90 272 5417 7 |
| Original language | English |
Publication series
| Name | Pragmatics & Beyond New Series |
|---|---|
| Publisher | Benjamins |