Home > Research > Publications & Outputs > Brothers in arms
View graph of relations

Brothers in arms: contradictory metaphors in contemporary marketing discourse.

Research output: Contribution in Book/Report/ProceedingsChapter

Published
Publication date2008
Host publicationConfronting metaphor in use
EditorsMara Zanotto, Lynne Cameron, Marilda Cavalcanti
Place of PublicationAmsterdam
PublisherBenjamins
Pages103-125
Number of pages23
ISBN (Print)978 90 272 5417 7
<mark>Original language</mark>English

Publication series

NamePragmatics & Beyond New Series
PublisherBenjamins