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Brothers in arms: contradictory metaphors in contemporary marketing discourse.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date2008
Host publicationConfronting metaphor in use
EditorsMara Zanotto, Lynne Cameron, Marilda Cavalcanti
Place of PublicationAmsterdam
PublisherBenjamins
Pages103-125
Number of pages23
ISBN (print)978 90 272 5417 7
<mark>Original language</mark>English

Publication series

NamePragmatics & Beyond New Series
PublisherBenjamins