TY - GEN

T1 - Card-based Macro-payment for Mobile Phones.

AU - Garner, Philip

AU - Edwards, Reuben

AU - Coulton, Paul

N1 - E-ISBN: 978-0-7695-2595-2 "©2006 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE." "This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder."

PY - 2006/6

Y1 - 2006/6

N2 - Most new entrants into the mobile commerce marketplace are faced with a paradox; how can we attract users without merchants, and how can we attract merchants without customers? Without a huge investment in marketing to build consumer recognition, starting a new m-commerce service is risky. In this paper we analyse how successful companies on the Web have managed to create successful payment services by utilising the brand recognition and ubiquity of the popular card networks. Attempts to marry credit cards and mobile phones are not new - encrypted phone wallet systems have been bundled with devices for a number of years. However, use of these wallet systems remains limited as the public failed to embrace shopping via WAP, frustrated by slow speeds and poor user interfaces. With mobile terminals more suited for browsing, and higher speeds from mobile data becoming the norm, we present a system to enable remote macropurchases using existing credit card technology.

AB - Most new entrants into the mobile commerce marketplace are faced with a paradox; how can we attract users without merchants, and how can we attract merchants without customers? Without a huge investment in marketing to build consumer recognition, starting a new m-commerce service is risky. In this paper we analyse how successful companies on the Web have managed to create successful payment services by utilising the brand recognition and ubiquity of the popular card networks. Attempts to marry credit cards and mobile phones are not new - encrypted phone wallet systems have been bundled with devices for a number of years. However, use of these wallet systems remains limited as the public failed to embrace shopping via WAP, frustrated by slow speeds and poor user interfaces. With mobile terminals more suited for browsing, and higher speeds from mobile data becoming the norm, we present a system to enable remote macropurchases using existing credit card technology.

U2 - 10.1109/ICMB.2006.10

DO - 10.1109/ICMB.2006.10

M3 - Conference contribution/Paper

SN - 978-0-7695-2595-2

BT - Mobile Business, 2006. ICMB '06. International Conference on

PB - IEEE

T2 - The Fifth International Conference on Mobile Business (ICMB 2006),

Y2 - 26 June 2006 through 27 June 2006

ER -