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    Rights statement: Carr, S., O'Brien, K. S., Ferris, J., Room, R., Livingston, M., Vandenberg, B., Donovan, R. J., and Lynott, D. (2016) Child and adolescent exposure to alcohol advertising in Australia's major televised sports. Drug Alcohol Rev, 35: 406–411. doi: 10.1111/dar.12326. which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1111/dar.12326/abstract This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

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Child and adolescent exposure to alcohol advertising in Australia's major televised sports

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Child and adolescent exposure to alcohol advertising in Australia's major televised sports. / Carr, Sherilene; O'Brien, Kerry S.; Ferris, Jason et al.
In: Drug and Alcohol Review, Vol. 35, No. 4, 07.2016, p. 406-411.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Carr, S, O'Brien, KS, Ferris, J, Room, R, Livingston, M, Vandenberg, B, Donovan, RJ & Lynott, D 2016, 'Child and adolescent exposure to alcohol advertising in Australia's major televised sports', Drug and Alcohol Review, vol. 35, no. 4, pp. 406-411. https://doi.org/10.1111/dar.12326

APA

Carr, S., O'Brien, K. S., Ferris, J., Room, R., Livingston, M., Vandenberg, B., Donovan, R. J., & Lynott, D. (2016). Child and adolescent exposure to alcohol advertising in Australia's major televised sports. Drug and Alcohol Review, 35(4), 406-411. https://doi.org/10.1111/dar.12326

Vancouver

Carr S, O'Brien KS, Ferris J, Room R, Livingston M, Vandenberg B et al. Child and adolescent exposure to alcohol advertising in Australia's major televised sports. Drug and Alcohol Review. 2016 Jul;35(4):406-411. Epub 2015 Sept 14. doi: 10.1111/dar.12326

Author

Carr, Sherilene ; O'Brien, Kerry S. ; Ferris, Jason et al. / Child and adolescent exposure to alcohol advertising in Australia's major televised sports. In: Drug and Alcohol Review. 2016 ; Vol. 35, No. 4. pp. 406-411.

Bibtex

@article{813e8275201b446697da4e8191986431,
title = "Child and adolescent exposure to alcohol advertising in Australia's major televised sports",
abstract = "INTRODUCTION AND AIMS: Exposure to alcohol advertising is associated with greater alcohol consumption in children and adolescents, and alcohol advertising is common in Australian sport. We examine child, adolescent and young adult exposure to alcohol advertising during three televised sports in Australia: Australian Football League (AFL), cricket and the National Rugby League (NRL).METHODS: Alcohol advertising and audience viewing data were purchased for all AFL, cricket and NRL TV programs in Australia for 2012. We estimated children and adolescents (0-17 years) and young adults (18-29 years) exposure to alcohol advertising during AFL, cricket and NRL programs in the daytime (06:00-20:29 h), and night-time (20:30-23:59 h).RESULTS: There were 3544 alcohol advertisements in AFL (1942), cricket (941) and NRL programs (661), representing 60% of all alcohol advertising in sport TV, and 15% of all alcohol advertisements on Australian TV. These programs had a cumulative audience of 26.9 million children and adolescents, and 32 million young adults. Children and adolescents received 51 million exposures to alcohol advertising, with 47% of this exposure occurring during the daytime. Children and adolescents exposure to alcohol advertising was similar to young adults and peaked after 8.30pm.DISCUSSION AND CONCLUSIONS: Child and adolescent and young adult's exposure to alcohol advertising is high when viewing sport TV in Australia in the daytime and night-time. Current alcohol advertising regulations are not protecting children and adolescents from exposure, particularly in prominent televised sports. The regulations should be changed to reduce children and adolescent excessive exposure to alcohol advertising when watching sport. ",
keywords = "alcohol, advertising, sport, children, TV",
author = "Sherilene Carr and O'Brien, {Kerry S.} and Jason Ferris and Robin Room and Michael Livingston and Brian Vandenberg and Donovan, {Robert J.} and Dermot Lynott",
note = "Carr, S., O'Brien, K. S., Ferris, J., Room, R., Livingston, M., Vandenberg, B., Donovan, R. J., and Lynott, D. (2016) Child and adolescent exposure to alcohol advertising in Australia's major televised sports. Drug Alcohol Rev, 35: 406–411. doi: 10.1111/dar.12326. which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1111/dar.12326/abstract This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.",
year = "2016",
month = jul,
doi = "10.1111/dar.12326",
language = "English",
volume = "35",
pages = "406--411",
journal = "Drug and Alcohol Review",
issn = "0959-5236",
publisher = "Wiley-Blackwell",
number = "4",

}

RIS

TY - JOUR

T1 - Child and adolescent exposure to alcohol advertising in Australia's major televised sports

AU - Carr, Sherilene

AU - O'Brien, Kerry S.

AU - Ferris, Jason

AU - Room, Robin

AU - Livingston, Michael

AU - Vandenberg, Brian

AU - Donovan, Robert J.

AU - Lynott, Dermot

N1 - Carr, S., O'Brien, K. S., Ferris, J., Room, R., Livingston, M., Vandenberg, B., Donovan, R. J., and Lynott, D. (2016) Child and adolescent exposure to alcohol advertising in Australia's major televised sports. Drug Alcohol Rev, 35: 406–411. doi: 10.1111/dar.12326. which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1111/dar.12326/abstract This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

PY - 2016/7

Y1 - 2016/7

N2 - INTRODUCTION AND AIMS: Exposure to alcohol advertising is associated with greater alcohol consumption in children and adolescents, and alcohol advertising is common in Australian sport. We examine child, adolescent and young adult exposure to alcohol advertising during three televised sports in Australia: Australian Football League (AFL), cricket and the National Rugby League (NRL).METHODS: Alcohol advertising and audience viewing data were purchased for all AFL, cricket and NRL TV programs in Australia for 2012. We estimated children and adolescents (0-17 years) and young adults (18-29 years) exposure to alcohol advertising during AFL, cricket and NRL programs in the daytime (06:00-20:29 h), and night-time (20:30-23:59 h).RESULTS: There were 3544 alcohol advertisements in AFL (1942), cricket (941) and NRL programs (661), representing 60% of all alcohol advertising in sport TV, and 15% of all alcohol advertisements on Australian TV. These programs had a cumulative audience of 26.9 million children and adolescents, and 32 million young adults. Children and adolescents received 51 million exposures to alcohol advertising, with 47% of this exposure occurring during the daytime. Children and adolescents exposure to alcohol advertising was similar to young adults and peaked after 8.30pm.DISCUSSION AND CONCLUSIONS: Child and adolescent and young adult's exposure to alcohol advertising is high when viewing sport TV in Australia in the daytime and night-time. Current alcohol advertising regulations are not protecting children and adolescents from exposure, particularly in prominent televised sports. The regulations should be changed to reduce children and adolescent excessive exposure to alcohol advertising when watching sport.

AB - INTRODUCTION AND AIMS: Exposure to alcohol advertising is associated with greater alcohol consumption in children and adolescents, and alcohol advertising is common in Australian sport. We examine child, adolescent and young adult exposure to alcohol advertising during three televised sports in Australia: Australian Football League (AFL), cricket and the National Rugby League (NRL).METHODS: Alcohol advertising and audience viewing data were purchased for all AFL, cricket and NRL TV programs in Australia for 2012. We estimated children and adolescents (0-17 years) and young adults (18-29 years) exposure to alcohol advertising during AFL, cricket and NRL programs in the daytime (06:00-20:29 h), and night-time (20:30-23:59 h).RESULTS: There were 3544 alcohol advertisements in AFL (1942), cricket (941) and NRL programs (661), representing 60% of all alcohol advertising in sport TV, and 15% of all alcohol advertisements on Australian TV. These programs had a cumulative audience of 26.9 million children and adolescents, and 32 million young adults. Children and adolescents received 51 million exposures to alcohol advertising, with 47% of this exposure occurring during the daytime. Children and adolescents exposure to alcohol advertising was similar to young adults and peaked after 8.30pm.DISCUSSION AND CONCLUSIONS: Child and adolescent and young adult's exposure to alcohol advertising is high when viewing sport TV in Australia in the daytime and night-time. Current alcohol advertising regulations are not protecting children and adolescents from exposure, particularly in prominent televised sports. The regulations should be changed to reduce children and adolescent excessive exposure to alcohol advertising when watching sport.

KW - alcohol

KW - advertising

KW - sport

KW - children

KW - TV

U2 - 10.1111/dar.12326

DO - 10.1111/dar.12326

M3 - Journal article

C2 - 26365018

VL - 35

SP - 406

EP - 411

JO - Drug and Alcohol Review

JF - Drug and Alcohol Review

SN - 0959-5236

IS - 4

ER -