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Children's influence strategies in practice: exploring the co-constructed nature of children's influence strategies in family consumption

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<mark>Journal publication date</mark>2012
<mark>Journal</mark>Journal of Marketing Management
Issue number7-8
Number of pages27
Pages (from-to)809-835
Publication statusPublished
Original languageEnglish


Existing child influence studies have been critiqued for employing an individualistic or dyadic approach to explore the types of influence strategies which children use to sway parental decisions. In this paper, we refocus research attention to explore the intra-familial processes leading to child influence strategies deployed within the family setting. Using a family perspective, we present the stories of 29 family informants, capturing the voices of children and their parents through a series of in-depth interviews. Our findings suggest that the influence strategies which children subsequently utilised were informed by a process of pre-influence strategy interaction. That is, children's interactions with their parents and siblings work to co-construct the eventual influence strategies utilised, illuminating the emergence of highly co-constructed and networked influence strategies within the family setting.