New practices of social media use in emergency response seem to enable broader ‘situation awareness’ and new forms of crisis management. The scale and speed of innovation in this field engenders disruptive innovation or a reordering of social, political, economic practices of emergency response. By examining these dynamics with the concept of social collective intelligence, important opportunities and challenges can be examined. In this chapter we focus on socio-technical aspects of social collective intelligence in crises to discuss positive and negative frictions and avenues for innovation. Of particular interest are ways of bridging between collective intelligence in crises and official emergency response efforts.