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Compiling Comparable Multimodal Corpora of Tourism Discourse

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

Published
Publication date5/12/2018
Host publicationPapers from the Lancaster University Postgraduate Conference in Linguistics & Language Teaching: Papers from LAEL PG 2016 & 2017
EditorsMárton Petykó, Olena Rossi, Shuo Yu
Place of PublicationLancaster
PublisherDepartment of Linguistics and English Language
Pages96-114
Number of pages19
Volume11
Original languageEnglish
EventLancaster University International Postgraduate Conference in Linguistics and Language Teaching - Lancaster University, Lancaster, United Kingdom
Duration: 26/06/201726/06/2017
http://wp.lancs.ac.uk/laelpgconference/

Conference

ConferenceLancaster University International Postgraduate Conference in Linguistics and Language Teaching
Abbreviated titleLAELPG
CountryUnited Kingdom
CityLancaster
Period26/06/1726/06/17
Internet address

Publication series

NamePapers from the Lancaster University Postgraduate Conference in Linguistics & Language Teaching
PublisherLancaster University
ISSN (Electronic)1756-123X

Conference

ConferenceLancaster University International Postgraduate Conference in Linguistics and Language Teaching
Abbreviated titleLAELPG
CountryUnited Kingdom
CityLancaster
Period26/06/1726/06/17
Internet address

Abstract

This paper describes work in progress on the design of two comparable multimodal corpora of written tourism discourse about London and Moscow. Multimodality is defined for the purposes of the current project as a combination of several discourse modes, including verbal and visual. The paper aims to contribute methodologically by providing a detailed description of the process and challenges of the multimodal corpora compilation. The building of the corpora is an essential precondition for using a multimodal corpus approach allowing to analyse a range of texts, to consider not only language but also images and layout, to search the data for patterns, to identify multimodal features of each set of texts and to compare these features across the two corpora. After introducing the project and its research questions, the paper highlights the principles of data selection. Then the planned structure of the corpora and data sources are described. The paper goes on by describing the constructed pilot corpora, as well as some technical moments of corpora building, arising problems and possible solutions. To conclude, I highlight the limitations of the article and its implications.