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Conceptualising the role of evaluation systems in markets: the case of dominant evaluators

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Conceptualising the role of evaluation systems in markets: the case of dominant evaluators. / Kwon, W; Easton, G.
In: Marketing Theory, Vol. 10, No. 2, 2010, p. 123-143.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Kwon, W & Easton, G 2010, 'Conceptualising the role of evaluation systems in markets: the case of dominant evaluators', Marketing Theory, vol. 10, no. 2, pp. 123-143. https://doi.org/10.1177/1470593110366907

APA

Kwon, W., & Easton, G. (2010). Conceptualising the role of evaluation systems in markets: the case of dominant evaluators. Marketing Theory, 10(2), 123-143. https://doi.org/10.1177/1470593110366907

Vancouver

Kwon W, Easton G. Conceptualising the role of evaluation systems in markets: the case of dominant evaluators. Marketing Theory. 2010;10(2):123-143. doi: 10.1177/1470593110366907

Author

Kwon, W ; Easton, G. / Conceptualising the role of evaluation systems in markets: the case of dominant evaluators. In: Marketing Theory. 2010 ; Vol. 10, No. 2. pp. 123-143.

Bibtex

@article{bc178cc6263a4420b2556078af68205e,
title = "Conceptualising the role of evaluation systems in markets: the case of dominant evaluators",
abstract = "Evaluation is usually an internalized process that is intrinsic to the activities of market actors. Producers evaluate what goods to produce, intermediaries such as distributors and retailers evaluate what goods to promote and stock, while consumers evaluate what goods to buy. In some cases, however, a secondary evaluation market controlled by an external evaluator can emerge as a de-facto gatekeeper exerting a powerful influence over the activities of market actors in the primary market. This article develops a conceptual model of external evaluation that describes: (i) the factors common to primary markets that are dominated by evaluation markets; (ii) the characteristics common to dominant evaluators and their evaluation markets; and (iii) the dynamic processes through which an evaluator can become entrenched in a position of dominance over other market actors. This conceptual model is illustrated through examples drawn from three dominant evaluators and the markets they dominate.",
author = "W Kwon and G Easton",
year = "2010",
doi = "10.1177/1470593110366907",
language = "English",
volume = "10",
pages = "123--143",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - Conceptualising the role of evaluation systems in markets: the case of dominant evaluators

AU - Kwon, W

AU - Easton, G

PY - 2010

Y1 - 2010

N2 - Evaluation is usually an internalized process that is intrinsic to the activities of market actors. Producers evaluate what goods to produce, intermediaries such as distributors and retailers evaluate what goods to promote and stock, while consumers evaluate what goods to buy. In some cases, however, a secondary evaluation market controlled by an external evaluator can emerge as a de-facto gatekeeper exerting a powerful influence over the activities of market actors in the primary market. This article develops a conceptual model of external evaluation that describes: (i) the factors common to primary markets that are dominated by evaluation markets; (ii) the characteristics common to dominant evaluators and their evaluation markets; and (iii) the dynamic processes through which an evaluator can become entrenched in a position of dominance over other market actors. This conceptual model is illustrated through examples drawn from three dominant evaluators and the markets they dominate.

AB - Evaluation is usually an internalized process that is intrinsic to the activities of market actors. Producers evaluate what goods to produce, intermediaries such as distributors and retailers evaluate what goods to promote and stock, while consumers evaluate what goods to buy. In some cases, however, a secondary evaluation market controlled by an external evaluator can emerge as a de-facto gatekeeper exerting a powerful influence over the activities of market actors in the primary market. This article develops a conceptual model of external evaluation that describes: (i) the factors common to primary markets that are dominated by evaluation markets; (ii) the characteristics common to dominant evaluators and their evaluation markets; and (iii) the dynamic processes through which an evaluator can become entrenched in a position of dominance over other market actors. This conceptual model is illustrated through examples drawn from three dominant evaluators and the markets they dominate.

U2 - 10.1177/1470593110366907

DO - 10.1177/1470593110366907

M3 - Journal article

VL - 10

SP - 123

EP - 143

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 2

ER -