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Conceptualizing and examining the process of consumers’ choice of goal-pursuits

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published
Publication date2015
Original languageEnglish
Event8th Workshop on Interpretive Consumer Research - University of Edinburgh Business School, Edinburgh, United Kingdom
Duration: 16/04/201517/04/2015

Conference

Conference8th Workshop on Interpretive Consumer Research
CountryUnited Kingdom
CityEdinburgh
Period16/04/1517/04/15