Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Constituency campaigning in Britain 1992-2001: Centralization and Modernization.
AU - Hands, H. T. Gordon
AU - Denver, David
N1 - RAE_import_type : Journal article RAE_uoa_type : Politics and International Studies
PY - 2003/9/1
Y1 - 2003/9/1
N2 - Constituency (local) campaigning in British general elections has been transformed over the past ten years or so. Firstly, national party headquarters have taken an increasingly large role in planning and managing constituency campaigns. Although the pace of change has varied across the major parties, all are heading down the same road. Secondly, campaigning on the ground has also changed. Technological and other changes have led to a decline in the use of traditional campaign techniques and increased use of new methods, especially in `key' seats. These developments are charted using data derived from a unique set of nationwide surveys of election agents at the last three general elections. Finally, the article returns (briefly) to the debate about the electoral effects of constituency campaigning, presenting data relating to its impact in each of the three elections concerned.
AB - Constituency (local) campaigning in British general elections has been transformed over the past ten years or so. Firstly, national party headquarters have taken an increasingly large role in planning and managing constituency campaigns. Although the pace of change has varied across the major parties, all are heading down the same road. Secondly, campaigning on the ground has also changed. Technological and other changes have led to a decline in the use of traditional campaign techniques and increased use of new methods, especially in `key' seats. These developments are charted using data derived from a unique set of nationwide surveys of election agents at the last three general elections. Finally, the article returns (briefly) to the debate about the electoral effects of constituency campaigning, presenting data relating to its impact in each of the three elections concerned.
KW - Britain • campaign techniques • constituency campaigning
U2 - 10.1177/13540688030095002
DO - 10.1177/13540688030095002
M3 - Journal article
VL - 9
SP - 541
EP - 559
JO - Party Politics
JF - Party Politics
SN - 1460-3683
IS - 5
ER -