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Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain

Research output: Working paper

Published

Standard

Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain. / Hallsworth, A; Jackson, P; de Kervenoael, R F; Perez del Aguila, R; Clarke, I M.

Lancaster University : The Department of Marketing, 2004. (Marketing Working Paper Series).

Research output: Working paper

Harvard

Hallsworth, A, Jackson, P, de Kervenoael, RF, Perez del Aguila, R & Clarke, IM 2004 'Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain' Marketing Working Paper Series, The Department of Marketing, Lancaster University.

APA

Hallsworth, A., Jackson, P., de Kervenoael, R. F., Perez del Aguila, R., & Clarke, I. M. (2004). Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain. (Marketing Working Paper Series). The Department of Marketing.

Vancouver

Hallsworth A, Jackson P, de Kervenoael RF, Perez del Aguila R, Clarke IM. Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain. Lancaster University: The Department of Marketing. 2004. (Marketing Working Paper Series).

Author

Hallsworth, A ; Jackson, P ; de Kervenoael, R F ; Perez del Aguila, R ; Clarke, I M. / Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain. Lancaster University : The Department of Marketing, 2004. (Marketing Working Paper Series).

Bibtex

@techreport{9f348abbe3194349ab8fa851cb7d3059,
title = "Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain",
abstract = "The paper shows how consumer 'loyalty' is developed locally over time and space. By charting developments in UK food retailing and inviting comparisons with North America, the paper argues that own labels have been used in Britain to defend major store investments in that more highly regulated environment. Drawing off results from a major new long-term (20 years plus) study of retail change and consumer behaviour in a typical UK location, we demonstrate how multiple variants on own label have been developed - and used strategically to 'construct' loyalty in different consumer groups",
keywords = "Own label, customer loyalty, locality, consumer behavior",
author = "A Hallsworth and P Jackson and {de Kervenoael}, {R F} and {Perez del Aguila}, R and Clarke, {I M}",
year = "2004",
language = "English",
series = "Marketing Working Paper Series",
publisher = "The Department of Marketing",
type = "WorkingPaper",
institution = "The Department of Marketing",

}

RIS

TY - UNPB

T1 - Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain

AU - Hallsworth, A

AU - Jackson, P

AU - de Kervenoael, R F

AU - Perez del Aguila, R

AU - Clarke, I M

PY - 2004

Y1 - 2004

N2 - The paper shows how consumer 'loyalty' is developed locally over time and space. By charting developments in UK food retailing and inviting comparisons with North America, the paper argues that own labels have been used in Britain to defend major store investments in that more highly regulated environment. Drawing off results from a major new long-term (20 years plus) study of retail change and consumer behaviour in a typical UK location, we demonstrate how multiple variants on own label have been developed - and used strategically to 'construct' loyalty in different consumer groups

AB - The paper shows how consumer 'loyalty' is developed locally over time and space. By charting developments in UK food retailing and inviting comparisons with North America, the paper argues that own labels have been used in Britain to defend major store investments in that more highly regulated environment. Drawing off results from a major new long-term (20 years plus) study of retail change and consumer behaviour in a typical UK location, we demonstrate how multiple variants on own label have been developed - and used strategically to 'construct' loyalty in different consumer groups

KW - Own label

KW - customer loyalty

KW - locality

KW - consumer behavior

M3 - Working paper

T3 - Marketing Working Paper Series

BT - Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain

PB - The Department of Marketing

CY - Lancaster University

ER -