Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
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TY - CHAP
T1 - Consumer behaviour
AU - Hogg, Margaret Kathleen
AU - Lawson, Rob
PY - 2016/6/11
Y1 - 2016/6/11
N2 - Consumer behaviour research represents a growing body of work that is seen as increasingly separate from marketing, though its status as an independent academic field rather than as a subfield of marketing continues to be debated. In this chapter we discuss the main arguments, concepts and theories within consumer behaviour research, illustrating both the historical timelines and the varied disciplinary contexts (e.g. psychology, behavioural economics, neuroscience, sociology and anthropology) for studying consumer behaviour.
AB - Consumer behaviour research represents a growing body of work that is seen as increasingly separate from marketing, though its status as an independent academic field rather than as a subfield of marketing continues to be debated. In this chapter we discuss the main arguments, concepts and theories within consumer behaviour research, illustrating both the historical timelines and the varied disciplinary contexts (e.g. psychology, behavioural economics, neuroscience, sociology and anthropology) for studying consumer behaviour.
KW - Consumer behaviour
KW - Overview of main concepts, arguments and theories
M3 - Chapter (peer-reviewed)
SN - 9781473904019
BT - Marketing theory
A2 - Baker, Michael J.
A2 - Saren, Michael
PB - Sage
CY - London
ER -