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Consumer behaviour

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Published

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Consumer behaviour. / Hogg, Margaret Kathleen; Lawson, Rob.
Marketing theory: a student text. ed. / Michael J. Baker; Michael Saren. 3rd. ed. London: Sage, 2016.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

Harvard

Hogg, MK & Lawson, R 2016, Consumer behaviour. in MJ Baker & M Saren (eds), Marketing theory: a student text. 3rd edn, Sage, London.

APA

Hogg, M. K., & Lawson, R. (2016). Consumer behaviour. In M. J. Baker, & M. Saren (Eds.), Marketing theory: a student text (3rd ed.). Sage.

Vancouver

Hogg MK, Lawson R. Consumer behaviour. In Baker MJ, Saren M, editors, Marketing theory: a student text. 3rd ed. London: Sage. 2016

Author

Hogg, Margaret Kathleen ; Lawson, Rob. / Consumer behaviour. Marketing theory: a student text. editor / Michael J. Baker ; Michael Saren. 3rd. ed. London : Sage, 2016.

Bibtex

@inbook{ffad1dee482043539ab2c4053d231864,
title = "Consumer behaviour",
abstract = "Consumer behaviour research represents a growing body of work that is seen as increasingly separate from marketing, though its status as an independent academic field rather than as a subfield of marketing continues to be debated. In this chapter we discuss the main arguments, concepts and theories within consumer behaviour research, illustrating both the historical timelines and the varied disciplinary contexts (e.g. psychology, behavioural economics, neuroscience, sociology and anthropology) for studying consumer behaviour. ",
keywords = "Consumer behaviour, Overview of main concepts, arguments and theories",
author = "Hogg, {Margaret Kathleen} and Rob Lawson",
year = "2016",
month = jun,
day = "11",
language = "English",
isbn = "9781473904019",
editor = "Baker, {Michael J.} and Michael Saren",
booktitle = "Marketing theory",
publisher = "Sage",
edition = "3rd",

}

RIS

TY - CHAP

T1 - Consumer behaviour

AU - Hogg, Margaret Kathleen

AU - Lawson, Rob

PY - 2016/6/11

Y1 - 2016/6/11

N2 - Consumer behaviour research represents a growing body of work that is seen as increasingly separate from marketing, though its status as an independent academic field rather than as a subfield of marketing continues to be debated. In this chapter we discuss the main arguments, concepts and theories within consumer behaviour research, illustrating both the historical timelines and the varied disciplinary contexts (e.g. psychology, behavioural economics, neuroscience, sociology and anthropology) for studying consumer behaviour.

AB - Consumer behaviour research represents a growing body of work that is seen as increasingly separate from marketing, though its status as an independent academic field rather than as a subfield of marketing continues to be debated. In this chapter we discuss the main arguments, concepts and theories within consumer behaviour research, illustrating both the historical timelines and the varied disciplinary contexts (e.g. psychology, behavioural economics, neuroscience, sociology and anthropology) for studying consumer behaviour.

KW - Consumer behaviour

KW - Overview of main concepts, arguments and theories

M3 - Chapter (peer-reviewed)

SN - 9781473904019

BT - Marketing theory

A2 - Baker, Michael J.

A2 - Saren, Michael

PB - Sage

CY - London

ER -