Consumer decision making in online and offline environments

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)

Published

Standard

Consumer decision making in online and offline environments. / Penz, Elfriede; Hogg, Margaret.
The Routledge companion to digital consumption. ed. / Russell Belk; Rosa Llamas. London: Routledge, 2013. p. 235-248.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed)

Harvard

Penz, E & Hogg, M 2013, Consumer decision making in online and offline environments. in R Belk & R Llamas (eds), The Routledge companion to digital consumption. Routledge, London, pp. 235-248.

APA

Penz, E., & Hogg, M. (2013). Consumer decision making in online and offline environments. In R. Belk, & R. Llamas (Eds.), The Routledge companion to digital consumption (pp. 235-248). Routledge.

Vancouver

Penz E, Hogg M. Consumer decision making in online and offline environments. In Belk R, Llamas R, editors, The Routledge companion to digital consumption. London: Routledge. 2013. p. 235-248

Author

Penz, Elfriede ; Hogg, Margaret. / Consumer decision making in online and offline environments. The Routledge companion to digital consumption. editor / Russell Belk ; Rosa Llamas. London : Routledge, 2013. pp. 235-248

Bibtex

@inbook{6fc2ffd5ac3b48eb9584c212504f67a1,

title = "Consumer decision making in online and offline environments",

author = "Elfriede Penz and Margaret Hogg",

year = "2013",

language = "English",

isbn = "9780415679923",

pages = "235--248",

editor = "Russell Belk and Rosa Llamas",

booktitle = "The Routledge companion to digital consumption",

publisher = "Routledge",

}

RIS

TY - CHAP

T1 - Consumer decision making in online and offline environments

AU - Penz, Elfriede

AU - Hogg, Margaret

PY - 2013

Y1 - 2013

M3 - Chapter (peer-reviewed)

SN - 9780415679923

SP - 235

EP - 248

BT - The Routledge companion to digital consumption

A2 - Belk, Russell

A2 - Llamas, Rosa

PB - Routledge

CY - London

ER -

Research