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Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective. / Carpenter, Jason; Moore, Marguerite; Alexander, Nicholas et al.
In: Journal of Marketing Management, Vol. 29, No. 3-4, 2013, p. 271-291.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Carpenter, J, Moore, M, Alexander, N & Doherty, AM 2013, 'Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective', Journal of Marketing Management, vol. 29, no. 3-4, pp. 271-291. https://doi.org/10.1080/0267257X.2013.766629

APA

Carpenter, J., Moore, M., Alexander, N., & Doherty, A. M. (2013). Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective. Journal of Marketing Management, 29(3-4), 271-291. https://doi.org/10.1080/0267257X.2013.766629

Vancouver

Carpenter J, Moore M, Alexander N, Doherty AM. Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective. Journal of Marketing Management. 2013;29(3-4):271-291. doi: 10.1080/0267257X.2013.766629

Author

Carpenter, Jason ; Moore, Marguerite ; Alexander, Nicholas et al. / Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective. In: Journal of Marketing Management. 2013 ; Vol. 29, No. 3-4. pp. 271-291.

Bibtex

@article{415a50fae5f24c3fad6d4ed6e40bb506,
title = "Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective",
abstract = "Globalisation creates threats and opportunities for retailers in both international and domestic markets. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland & Laroche, 2007). The research presented here extends their work by examining demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of US consumers (N = 492). Findings suggest that, to varying degrees, demographics and individualism impact four of the dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism for food and fashion retailers. Cosmopolitanism and social interaction consistently reduce ethnocentrism towards retailers among the sample data.",
author = "Jason Carpenter and Marguerite Moore and Nicholas Alexander and Doherty, {Anne Marie}",
year = "2013",
doi = "10.1080/0267257X.2013.766629",
language = "English",
volume = "29",
pages = "271--291",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "3-4",

}

RIS

TY - JOUR

T1 - Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective

AU - Carpenter, Jason

AU - Moore, Marguerite

AU - Alexander, Nicholas

AU - Doherty, Anne Marie

PY - 2013

Y1 - 2013

N2 - Globalisation creates threats and opportunities for retailers in both international and domestic markets. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland & Laroche, 2007). The research presented here extends their work by examining demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of US consumers (N = 492). Findings suggest that, to varying degrees, demographics and individualism impact four of the dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism for food and fashion retailers. Cosmopolitanism and social interaction consistently reduce ethnocentrism towards retailers among the sample data.

AB - Globalisation creates threats and opportunities for retailers in both international and domestic markets. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland & Laroche, 2007). The research presented here extends their work by examining demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of US consumers (N = 492). Findings suggest that, to varying degrees, demographics and individualism impact four of the dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism for food and fashion retailers. Cosmopolitanism and social interaction consistently reduce ethnocentrism towards retailers among the sample data.

U2 - 10.1080/0267257X.2013.766629

DO - 10.1080/0267257X.2013.766629

M3 - Journal article

VL - 29

SP - 271

EP - 291

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 3-4

ER -