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Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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Publication date07/2014
<mark>Original language</mark>English
EventAcademy of Marketing Conference 2014 - Bournemouth, United Kingdom
Duration: 7/07/2014 → 10/07/2014

Conference

ConferenceAcademy of Marketing Conference 2014
Country/TerritoryUnited Kingdom
CityBournemouth
Period7/07/14 → 10/07/14