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Country specific customisation of smart phones for emerging markets: insights from case studies in Iran and Turkey

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Country specific customisation of smart phones for emerging markets : insights from case studies in Iran and Turkey. / Aryana, Bijan; Boks, Casper.

In: International Journal of Logistics Economics and Globalisation, Vol. 4, No. 3, 01.01.2012, p. 179-196.

Research output: Contribution to journalJournal articlepeer-review

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Aryana, B & Boks, C 2012, 'Country specific customisation of smart phones for emerging markets: insights from case studies in Iran and Turkey', International Journal of Logistics Economics and Globalisation, vol. 4, no. 3, pp. 179-196. https://doi.org/10.1504/IJLEG.2012.050206

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Aryana, Bijan ; Boks, Casper. / Country specific customisation of smart phones for emerging markets : insights from case studies in Iran and Turkey. In: International Journal of Logistics Economics and Globalisation. 2012 ; Vol. 4, No. 3. pp. 179-196.

Bibtex

@article{210160330b9342d788b0f08992947a4f,
title = "Country specific customisation of smart phones for emerging markets: insights from case studies in Iran and Turkey",
abstract = "Customisation can be placed in different phases of a product lifecycle and even during the use of a product. Effects of cultural differences and country specific characteristics on use of products and consequently country specific customisation are interesting from different perspectives such as business advantage and usability. In this study we did two case studies on first time users of smart phones in emerging markets of Iran and Turkey. We found out that there are some country specific needs and usability problems which may need country specific customisation. Fortunately customisation of smart phones after the standard production in regional markets is feasible because of the flexibility of standard software applications which can be installed on smart phones. In addition existing marketing infrastructures can be used for user research activities which are aimed for customisation. Innovative users also can participate in design for customisation.",
author = "Bijan Aryana and Casper Boks",
year = "2012",
month = jan,
day = "1",
doi = "10.1504/IJLEG.2012.050206",
language = "English",
volume = "4",
pages = "179--196",
journal = "International Journal of Logistics Economics and Globalisation",
issn = "1741-5373",
number = "3",

}

RIS

TY - JOUR

T1 - Country specific customisation of smart phones for emerging markets

T2 - insights from case studies in Iran and Turkey

AU - Aryana, Bijan

AU - Boks, Casper

PY - 2012/1/1

Y1 - 2012/1/1

N2 - Customisation can be placed in different phases of a product lifecycle and even during the use of a product. Effects of cultural differences and country specific characteristics on use of products and consequently country specific customisation are interesting from different perspectives such as business advantage and usability. In this study we did two case studies on first time users of smart phones in emerging markets of Iran and Turkey. We found out that there are some country specific needs and usability problems which may need country specific customisation. Fortunately customisation of smart phones after the standard production in regional markets is feasible because of the flexibility of standard software applications which can be installed on smart phones. In addition existing marketing infrastructures can be used for user research activities which are aimed for customisation. Innovative users also can participate in design for customisation.

AB - Customisation can be placed in different phases of a product lifecycle and even during the use of a product. Effects of cultural differences and country specific characteristics on use of products and consequently country specific customisation are interesting from different perspectives such as business advantage and usability. In this study we did two case studies on first time users of smart phones in emerging markets of Iran and Turkey. We found out that there are some country specific needs and usability problems which may need country specific customisation. Fortunately customisation of smart phones after the standard production in regional markets is feasible because of the flexibility of standard software applications which can be installed on smart phones. In addition existing marketing infrastructures can be used for user research activities which are aimed for customisation. Innovative users also can participate in design for customisation.

U2 - 10.1504/IJLEG.2012.050206

DO - 10.1504/IJLEG.2012.050206

M3 - Journal article

VL - 4

SP - 179

EP - 196

JO - International Journal of Logistics Economics and Globalisation

JF - International Journal of Logistics Economics and Globalisation

SN - 1741-5373

IS - 3

ER -