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Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Publication date11/2019
Host publicationSocially-responsible international business: critical issues and the way forward
EditorsL.C. Leonidou, C.S Katsikeas, S. Samiee, C.N. Leonidou
Place of PublicationCheltenham
PublisherEdward Elgar
ISBN (Print)9781788114110
Original languageEnglish