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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business Economics and Management on 05/02/2017, available online: http://www.tandfonline.com/10.3846/16111699.2016.1220975

    Accepted author manuscript, 246 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

  • Cultural antecedents to the normative affective and cognitive effects of domestic versus foreign purchase behavior

    737 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour

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<mark>Journal publication date</mark>2017
<mark>Journal</mark>Journal of Business Economics and Management
Issue number1
Volume18
Number of pages16
Pages (from-to)100-115
Publication statusPublished
Early online date5/02/17
Original languageEnglish

Abstract

The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business Economics and Management on 05/02/2017, available online: http://www.tandfonline.com/10.3846/16111699.2016.1220975