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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business Economics and Management on 05/02/2017, available online: http://www.tandfonline.com/10.3846/16111699.2016.1220975

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  • Cultural antecedents to the normative affective and cognitive effects of domestic versus foreign purchase behavior

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    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour

Research output: Contribution to journalJournal article

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Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour. / Conner, Suzanne L.; Reardon, James; Miller, Chip; Salciuviene, Laura; Auruskeviciene, Vilte.

In: Journal of Business Economics and Management, Vol. 18, No. 1, 2017, p. 100-115.

Research output: Contribution to journalJournal article

Harvard

Conner, SL, Reardon, J, Miller, C, Salciuviene, L & Auruskeviciene, V 2017, 'Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour', Journal of Business Economics and Management, vol. 18, no. 1, pp. 100-115. https://doi.org/10.3846/16111699.2016.1220975

APA

Conner, S. L., Reardon, J., Miller, C., Salciuviene, L., & Auruskeviciene, V. (2017). Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour. Journal of Business Economics and Management, 18(1), 100-115. https://doi.org/10.3846/16111699.2016.1220975

Vancouver

Author

Conner, Suzanne L. ; Reardon, James ; Miller, Chip ; Salciuviene, Laura ; Auruskeviciene, Vilte. / Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour. In: Journal of Business Economics and Management. 2017 ; Vol. 18, No. 1. pp. 100-115.

Bibtex

@article{89f7aabcb4ec4210bbd1658bef321db4,
title = "Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour",
abstract = "The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.",
keywords = "ethnocentrism, uncertainty avoidance, collectivism, quality, national identification, domestic purchase, foreign purchases",
author = "Conner, {Suzanne L.} and James Reardon and Chip Miller and Laura Salciuviene and Vilte Auruskeviciene",
note = "This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business Economics and Management on 05/02/2017, available online: http://www.tandfonline.com/10.3846/16111699.2016.1220975",
year = "2017",
doi = "10.3846/16111699.2016.1220975",
language = "English",
volume = "18",
pages = "100--115",
journal = "Journal of Business Economics and Management",
publisher = "Taylor & Francis",
number = "1",

}

RIS

TY - JOUR

T1 - Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour

AU - Conner, Suzanne L.

AU - Reardon, James

AU - Miller, Chip

AU - Salciuviene, Laura

AU - Auruskeviciene, Vilte

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business Economics and Management on 05/02/2017, available online: http://www.tandfonline.com/10.3846/16111699.2016.1220975

PY - 2017

Y1 - 2017

N2 - The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.

AB - The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.

KW - ethnocentrism

KW - uncertainty avoidance

KW - collectivism

KW - quality

KW - national identification

KW - domestic purchase

KW - foreign purchases

U2 - 10.3846/16111699.2016.1220975

DO - 10.3846/16111699.2016.1220975

M3 - Journal article

VL - 18

SP - 100

EP - 115

JO - Journal of Business Economics and Management

JF - Journal of Business Economics and Management

IS - 1

ER -