Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business Economics and Management on 05/02/2017, available online: http://www.tandfonline.com/10.3846/16111699.2016.1220975
Accepted author manuscript, 246 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
737 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour
AU - Conner, Suzanne L.
AU - Reardon, James
AU - Miller, Chip
AU - Salciuviene, Laura
AU - Auruskeviciene, Vilte
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business Economics and Management on 05/02/2017, available online: http://www.tandfonline.com/10.3846/16111699.2016.1220975
PY - 2017
Y1 - 2017
N2 - The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.
AB - The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.
KW - ethnocentrism
KW - uncertainty avoidance
KW - collectivism
KW - quality
KW - national identification
KW - domestic purchase
KW - foreign purchases
U2 - 10.3846/16111699.2016.1220975
DO - 10.3846/16111699.2016.1220975
M3 - Journal article
VL - 18
SP - 100
EP - 115
JO - Journal of Business Economics and Management
JF - Journal of Business Economics and Management
IS - 1
ER -